Joe Bull explains the background to the company logo:
The JoeCo logo is created using a mathematical construct called a prolate cycloid. A line equal to the radius extends outside a wheel that rotates along a flat surface leaving a trail of the distinctive shape of the logo in its wake.
This idea for a logo was originally conceived with my good friend Daf in a former organisation and developed into the current logo using CAD and a lot of patience.
The neon version was created by Martin at MJWebb Associates, who along with Mik have also helped immensely in getting all the graphic design work sorted.
I hope that you like the simplicity of the design and the beautiful result of the logo itself.